An annual survey from German kitchen retailer, Kutchenhaus, has revealed what customers desire from their kitchen projects in 2024.
With respondents from across the brand’s UK franchise partner network taking part, the survey explored the trends that kitchen showroom owners have found so far this year, including the most popular kitchen styles, appliances, colours and materials.
When asked about the most popular kitchen styles customers are searching for, just over half (54%) of respondents said handleless collections were proving the most sought after.
Linda Woodbridge, director at Kutchenhaus Northallerton, said: “Customers definitely want a more modern, sleek looking, handleless kitchen, as more people are building extensions to make the kitchen more of a social area.”
Furthermore, 43% of respondents referenced green as the most popular colour choice for kitchens, with blue (32%) coming a close second. This result means green has overtaken the colour blue as this year’s most popular choice versus last year’s Kutchenhaus survey.
When it came to “must-have” appliances, 53% of respondents said downdraft hobs were the latest appliance that customers desire most when purchasing a new kitchen.
As for most popular worktop materials, 81% said Quartz was the most common choice with factors such as versatility making it an overwhelming favourite. “Quartz for price, look, and the different options available,” explained Claire Gargaro, customer relations manager at Kutchenhaus Bournemouth when elaborating on the reasons for its popularity.
Nadine Kimani, marketing manager for Kutchenhaus, commented: “It’s both valuable and interesting to gather feedback from our franchise partner network, which helps us understand our consumers’ needs and requirements, as well as what’s trending in the interior design space.
“This year’s survey results are a boost for modern, colourful kitchen spaces. The desire for handleless, clean designs is a continuing trend and it’s what German kitchens are most known for. It’s been clear from the feedback received that this style is what our customers are still seeking, and these designs are often complemented by forward-thinking appliances such as downdraft hobs, which pair perfectly.”
The survey results are based on the responses of 32 Kutchenhaus showrooms, which discussed the activity of the brand’s customers with respondents providing answers on the types of kitchens they had spoken about, designed, and supplied.
