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13 June 2011

Magnet Trade takes on Whirlpool

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July Magnet Trade

Kitchen and joinery specialist Magnet Trade has chosen Whirlpool as the main supplier of cooking, cooling and laundry appliances for its kitchen range offering.

Said Magnet Trade kitchen product manager Dave Boddy: "Magnet Trade and Whirlpool are two brands that are synonymous with excellence in their markets and our partnership is a natural fit.

"In recent consumer research, Whirlpool showed 96% promoted brand awareness. Our comprehensive range, which now includes induction hobs, will help our customers increase their order sizes by temping their clients with new premium products from a brand they are familiar with and they trust."

Appliances that will be supplied by Whirlpool, one of the world's largest domestic appliance suppliers, will include ovens and hobs, fridges and freezers and home laundry.

A number of single ovens will be supplied to Magnet Trade on an exclusive basis.

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